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The idea that there are ‘fun’ posts and ‘other’ posts is an antiquated way of thinking. Instead, BuzzFeed requires three things of each story: that it entertain, inform, and manifest itself as something people want to share with their friends.

‘Almost everyone always wants to talk about this split, which I feel is sort of a false dichotomy,’ [executive editor Doree] Shafrir says. ‘Why should we take for granted that a sort of quote, unquote ‘longform,’ serious piece won’t be shared on social media, as if the two things can’t exist in one ecosystem? I think that’s an old frame of thinking, and we’re trying to break out of it.’

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CJR story on BuzzFeed’s decision to hire an editor for longform content gets at the heart of what makes the site relevant. BuzzFeed understands that having to pick between long and short content is a false choice, that quality and shareability are what matter, whatever the length. (via originalwhip)

Quality and shareability are what count. Longform can still thrive online. #longreads is proof of that.

(via tomorrowmag)

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